Got The Digital Camera Battery Blues?

What kind of batteries last the longest? Well I found out not the most expensive kind that you get at the camera stores!! I was buying those for my camera because I was convinced by the sales guy they were SO MUCH BETTER.... NOT! I ran out of batteries and actually used the FREE batteries that came with camera. These were Panasonic LR6-AA Industrial Alkaline batteries. I figured they would get me through the pinch until I could get back to the camera store. Well...let me tell you THESE WERE THE LONGEST LASTING BATTERIES I've ever used! Printed on the side is not for retail trade. Why? Because they last too long?